GEO explained for people who run a business.
What GEO is, how AI search engines choose whom to name and what you can do yourself. With sources, so you can check it.
How do you measure whether GEO pays off?
A baseline with real customer questions, a fixed monthly check and AI traffic in your analytics: how an SME can see whether GEO work delivers results.
Structured data: the invisible code AI reads about your business
With schema.org and JSON-LD you tell search engines and AI services who you are in a fixed format. Which types an SME needs and what Google says.
What is llms.txt and does your site need one?
llms.txt is a proposed file that helps AI services find their way around your site. What goes in it, what it delivers and why it guarantees nothing.
Is your website blocking ChatGPT without you knowing?
One line in your robots.txt can keep you out of ChatGPT and Perplexity. Which AI crawlers exist, what blocking means and what you choose deliberately.
How do you appear in ChatGPT's answers?
Five things decide whether ChatGPT names your SME: crawler access, clear facts, mentions elsewhere, structured data and a fixed testing routine.
What is GEO and why should your SME know about it now?
GEO makes sure ChatGPT, Perplexity and Google AI Overviews name your business. How it differs from SEO and why a Flemish SME should start now.